Logistics center with redcoon: Media-Saturn Group pushes internet business

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Headquartered in Aschaffenburg, Germany, redcoon specializes in the supply of consumer electronics and electrical appliances. The company, which has been part of the Media-Saturn Group since last year, plans to double its workforce to 200 in Erfurt by the end of the year. In the medium term, 350 jobs are planned, said CEO Reiner Heckel.

Economics Minister Matthias Machnig (SPD) expects that Thuringia can continue to distinguish itself as a logistics location in the middle of Germany. He referred to the investment decision of the Swabian book wholesaler KNV for Erfurt and the logistics center of the online fashion retailer of Zalando, which also takes shape at Erfurt.

The freight transport center, where the redcoon goods distribution center was built with investments of 58 million euros, is now largely utilized, said Erfurt Mayor Andreas Bausewein (SPD). "There is no room for large settlements here." In Thuringia, additional space was being developed for larger settlements, not just logistics companies, Machnig announced. He referred among other things to a new industrial park near Nordhausen.

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The Media-Saturn Group, headquartered in Ingolstadt, has pent-up demand in the Internet business, according to Executive Board member Pieter Haas. The share of the Internet business was at 322 million euros in the first half of the year still less than 5 percent of total sales. On average, in Europe, however, about 10 percent of sales in the electrical trade via the Internet. Last year, the Media-Saturn Group acquired 90 percent of the shares in online retailer redcoon.

redcoon was founded in 2003 and currently employs 550 people. 36, 000 different electronic products were sold from the TV set to the washing machine. For the financial year 2011/2012, sales were reported at 428 million euros. (Dpa / sh)