Practically all new features and the design of the device were already leaked in advance - and the innovations in version 6 of the operating system iOS Apple had already announced in detail at the WWDC in July. In principle, the design of iOS has not been fundamentally changed since the release of the original iPhone in 2007 - and the skew morphomorphisms ("tech of today, yesterday's design, " as DRadio puts it) of the system and many of Apple's own apps are now encountering massive criticism.
In the light of this, Ovum's UK analysts say, "Without redesigning the iOS user interface and underlying software platform over the next two years, Apple will find itself in a similar position to Nokia and RIM with their outdated smartphone platforms being replaced had to. " On the other hand, after the announcement this evening, Ovum man Jan Dawson is sure that Apple will easily sell more than 100 million pieces of the iPhone reissue within the next twelve months.
But back to hardware and features of the iPhone 5: The new generation of the Apple smartphone is in a housing made of aluminum and glass with this time again metallic back. The display has gone up as expected: it now has a diagonal of 4 inches, represents 1136 x 640 pixels - at the aspect ratio of 16: 9 fits a number more icons on the screen - and has the same retina resolution of 336 ppi as the 4S predecessor. However, the color saturation should be 44 percent higher and the screen should also cover the full SRGB color space.
At the heart of the iPhone 5 is the "A6" processor based on ARM, which should do twice as much compared to the previous A5 in terms of processing power and graphics, but still needs 22 percent less space. Overall, Apple's hardware developers have succeeded in making the new iPhone 5 thinner and lighter. It is only 7.6 millimeters thick and weighs 112 grams (4S: 9.3 millimeters / 140 grams). The battery life falls according to the manufacturer but a little longer than its predecessor.
In terms of mobile, the iPhone 5 as expected, the fast data technology LTE on board (also HSPA + and DC-HSDPA); As a network partner for Germany, only the German Telekom was specifically mentioned - this is because Vodafone and O2 send their LTE on Frequnzen that the iPhone 5 is not on it. The Wi-Fi module is finally working on 802.11n, as well as 2.4 GHz and 5 gigahertz. The already introduced in the iPhone 4S "dynamic antenna" Apple wants to have improved in the new smartphone again.
Apple event as a QuickTime stream
Apple has meanwhile put the iPhone5 announcement as QuickTime stream on the net. There is also a background video for the iPhone 5, in which inter alia, the stage-disgusting chief designer Sir Jony Ive has a say.
Connection is the iPhone 5 on the expected new and smaller connector that Apple (analog to the computer interface "Thunderbolt") on "Lightning" has baptized. He leads eight signals fully digital outwards, the plug fits in both directions. Of course there are also accessories as an adapter from the old 30-pin connector on Lightning.
The rear camera in the iPhone 5 continues to work with an 8-megapixel sensor (3264 x 2448 pixels). However, this is illuminated from behind, has a hybrid IR filter and upstream of a five-lens optics (f / 2.4). The camera should also shoot thanks to an improved noise reduction, especially in poor lighting conditions better photos and still trigger about 40 percent faster than its predecessor.
She can now also create panoramic photos fully automatically. In video mode (still 1080p) the image stabilization has been improved. The Face Facing Camera (FFC) for "Facetime" video calling now creates 720p. In terms of audio, the iPhone 5 is now equipped with three microphones on the front, bottom and back and offers thanks to "Wideband Audio" a better sound quality for telephone calls - provided that the carrier supports the same (Deutsche Telekom does that).
The short-range wireless technology NFC, which is interesting for non-contact payment methods, Apple, however, has just as little built into the iPhone 5 as the ability to charge the battery contactless. This "wireless charging" about the "Qi" standard has just been announced by Nokia for its new "Lumias" with Windows Phone 8. For NFC, it's simply not clear that it will solve any current problem, Apple marketing director Phil Schiller told the technology blog "All Things D": "Passbook does exactly the things consumers need today."
With the iPhone 5, however, Apple is only strengthened in the next round in the tough smartphone competition. "The market for mobile internet has many fronts, and vendors competing to sell their devices are being attacked by vendors like Amazon, who want to use tablet tablets to stimulate content sales, " said Nikolaus Mohr, a telecommunications expert for Accenture. "For a long time now, there has been a conflict with platform providers such as Google and Microsoft, whose goal is to extend and expand their business base into the mobile world, Google its advertising platform, Microsoft its software platform."
You can pre-order the iPhone 5 from next Friday (September 14) and get one week later (September 21). The US prices correspond to those of the previous model 4S, which is sold cheaper with availability of the successor as usual. iOS 6 as update will be released on September 19th. German prices for the iPhone 5 has not yet called Apple. According to "Mac & i" but they rise to the iPhone 4S by 50 € (it is also on a relatively concealed Vergeichsseite in the Apple Store) and thus start at 679 euros without a contract; In addition, the iPhone 5 will be provided at Telekom again with a Netlock.
- From the Apple I to the iPad
Mac, iPod, iPhone, iPad - Apple has transformed entire markets with its innovations and is today the most valuable company in the world. Throughout its history, however, the Steve Jobs-dominated maker has sometimes been on the loose. Once even Microsoft Rescuer was in trouble.
- 2016 - Macbook Pro with Touchbar
In October 2016, Apple will show the latest generation of Macbook Pro. This is even thinner, lighter and more powerful than its predecessor and has a special (optional) delicacy on board: a touch bar instead of the function keys. This is to ensure a more intuitive and faster operation.
- 2016 - Watch Series 2
Also in September 2016, Apple shows the second generation of its smartwatch for the first time. It is now waterproof to 50 meters, has GPS on board and offers a brighter display. A ceramic model now enriches the model range.
- 2016 - iPhone 7 and 7 Plus
Traditionally, Apple introduces the new iPhone generation in September 2016. The iPhone 7 is available as the predecessor in a larger plus version. New is, among other things, the painted headphone jack. Even under the iPhone hood has been improved, the design, however, remains the same.
- 2016 - iPad Pro 9.7 "
Apple's intention with the new iPad Pro is apparently to revive the demand in the recently dormant tablet area. The company uses the classic 9.7-inch form factor and combines it with the high-end features of the introduced in autumn 2015 business device iPad Pro. The successor to the iPad Air 2 now has a new Retina display with True Tone technology, an exceptionally fast A9X chip, a 12-megapixel iSight camera, a 5-megapixel FaceTime HD camera, faster Wi-Fi and supports Apple Pencil and Smart Keyboard. With 689 euros for the 32-GB model, the entry barrier is also slightly lower than the 12.9-inch version. However, the fact that the small iPad Pro as claimed by Phil Schiller, "the ultimate upgrade for existing iPad users and replacement device for PC users" is, may be doubted.
- 2016 - iPhone SE
The iPhone SE (Special Edition) is by and large an iPhone 5S with the technology of an iPhone 6s. The 4-inch device is equipped with the 64-bit A9 chip from the iPhone 6s and iPhone 6s Plus, which promises higher speeds, longer battery life and faster Wi-Fi. In addition, the iPhone SE also has a 12-megapixel iSight camera that supports live photos and videos in 4K, as well as Touch ID with Apple Pay.
- 2015 - iPad Pro
At the same time Apple also introduces the iPad Pro. With the largest member of the iPad family (12.9 inches) Apple wants to appeal in particular professional users. That's why the accessory program for the iPad Pro includes not just a stylus - the Apple Pencil - but also a dockable keyboard called the Smart Keyboard.
- 2015 - iPhone 6S and 6S Plus
On September 9, 2015, Apple introduces the eighth generation of the iPhone. Since September 25, both smartphones are also available in the German market. In terms of size and weight, iPhone 6S and 6S Plus differ only slightly from their predecessors without S addition. In terms of technology, however, Apple lays down significantly: the touchscreens come with higher resolution, the new A8 chipset is according to Apple 25 percent fixer than its predecessor in the iPhone 6, while about 50 percent efficient.
- 2015 - Apple Watch
Since April 24, 2015, there is Apple's Smartwatch. In contrast to the competition, Apple does not rely on the touch screen alone, but also uses a rotary knob, also known as a crown, as it is used to mount mechanical watches. The prices of the watch start at 399 euros.
- 2014 - Apple iMac with Retina 5K display
With the new iMac 27 inch with Retina 5K display Apple screwed the resolution of the screen strongly upwards. At 5120 x 2880 pixels, the display offers seven times the number of pixels compared to Full HD.
- 2014 - Apple iPad Air 2
The new tablet has not only become thinner and more powerful, now there is also Touch ID and a golden version.
- 2013 - iPad Air
The fifth generation iPad with 9.7-inch display has become much slimmer and lighter - that's why the addition "Air".
- 2013 - iPhone 5C
The long-awaited "cheap iPhone" is then not really cheap. In principle, Apple has taken the iPhone 5 and repackaged in colorful plastic housings.
- 2013 - iPhone 5S
Apple has significantly drilled out the technology for the iPhone 5S. So there is the A7 the first 64-bit processor in the iPhone. And with TouchID, there is a fingerprint scanner that allows the iPhone to unlock easily.
- 2012 - iPad mini
The iPhone 5 offers in comparison to its predecessor a larger screen and the wireless technology LTE. With the iOS 6 operating system, Apple replaced the previously permanently installed Google maps with its own map service. But this was in many places less detailed and sometimes also flawed - it hailed criticism from disappointed users. Apple CEO Tim Cook apologized in an open letter and dismissed the responsible manager Scott Forstall.
- 2011 - Tim Cook, the new iChef
The successors to the new CEO Tim Cook (pictured) must now show that they can continue the extraordinary success story of Apple.
- 2011 - Steve Jobs dies
One of the saddest days in the history of Apple: Steve Jobs dies on October 5, 2011 in Palo Alto, California as a result of his protracted cancer. The death of Steve Jobs takes the iPhone maker not only his longtime boss and founder, but also a technology visionary and uncompromising perfectionist. Steve Jobs was Apple, Apple was Steve Jobs.
- 2010 - iPad
Steve Jobs presents in January 2010 the tablet computer iPad. This device also proves to be a complete success.
- 2008 - MacBook Air
In 2008, Apple complements its product line with the MacBook Air, the lightest and thinnest Mac notebook. It continues to set design standards to this day; the new device category of ultrabooks is a response to that.
- 2007 - iPhone
In 2007, Steve Jobs announced an Internet-based mobile phone, the iPhone, in addition to the new iPod touch. The iPhone should change the entire mobile market, it becomes the prototype for all modern touchscreen smartphones and Cash Cow for Apple. At the beginning of 2012, the iPhone will contribute about 50 percent of the Group's revenue.
- 2001 - the first Apple Store
In 2001, Apple also opened its first retail store (here the Apple Store in Hamburg). With the Apple Store, the company addresses consumers directly.
- 2000 - Mac OS X
The new operating system Mac OS X, based on the NeXTStep software, proves to be the basis for further success (here a box shot of Mac OS X 10.5 Leopard). It is based on Unix and the new user interface Aqua. Mac OS X will continue to be revised in the following years and has now reached version 10.8 (Mountain Lion); The mobile system iOS for iPhone, iPod touch and iPad is based on it.
- 1997 - Steve Jobs returns
Surprisingly, Apple takes over in December 1996 founded by Steve Jobs company NeXT for about 430 million US dollars. The operating system NeXTStep should be the basis for the subsequent generation of the Apple operating system (Mac OS X). More importantly, Steve Jobs was back. In September 1997, Jobs takes over the helm again and initiates the turnaround.
- 1986 - Pixar & NeXT
With the money from the sale of the Apple shares, Steve Jobs in 1986 bought Starwars creator George Lucas for ten million US dollars from its computer graphics department, which is liberated from Lucasfilm. The company is later renamed Pixar and achieves worldwide success with films such as Toy Story or Cars. At the same time Jobs founded the computer company NeXT.
- 1984 - Apple Macintosh
In 1984, the Apple Macintosh comes on the market, a milestone in the history of personal computers. Never before has a computer been so easy to use. And with $ 2, 495, the first Mac is not a bargain, but significantly cheaper than the Apple Lisa.
- 1983 - Apple Lisa
The model Lisa (pictured Lisa II) 1983 is the first commercial computer from Apple with graphical icons, menus and windows. But the business success is missing. The price of almost $ 10, 000 is far too high to keep up with the lower-priced IBM PC.
- 1979 - Xerox
In 1979, Xerox acquired even before the actual IPO Apple shares for the equivalent of one million US dollars. For this job in the legendary research center Xerox PARC Jobs can inspect the secret project Alto, a computer with a graphical user interface and mouse. This will be based on the design principle of Apple computers in the future.
- 1977 - Apple II
In 1977, Apple Computer introduced the Apple II. It costs $ 1, 298, accepts a television screen and is the first full-fledged personal computer. The Apple II is designed as an open system and has eight free slots for custom extensions. The model is becoming a blockbuster, not least through the program VisiCalc, the first spreadsheet for a microcomputer.
- The Apple logo
Ron Wayne, the third Apple founder, designs the first Apple logo depicting Sir Isaac Newton under an apple tree. The drawing in the style of a baroque engraving alludes to the discovery of gravity with the help of an apple. However, the design is quickly discarded and replaced with the famous rain-color logo.
- The final Apple logo
The today known logo of Apple with the bitten apple. It probably goes back to an advertisement for the first product, the Apple I, the company with the slogan "Byte into an Apple" advertised.
- 1976 - Founding of Apple Computer
Together with Steve Wozniak and Ronald Wayne founded Steve Jobs on April 1, 1976 Apple Computer. Seed capital is the proceeds of Steve Jobs VW Bulli ($ 1, 500) and Steve Wozniak's calculator ($ 250).
Apple also introduced San Francisco's simplified, iCloud-ready iTunes software for Mac and PC (to be released by the end of October) and new iPod audio players. IPod sales have always been declining since more and more people are listening to music from their smartphones. The market seems to be still important to Apple and lucrative enough to retread iPod nano and iPod touch.
The stock market barely responded to the Apple announcements; the paper went to fixing on the Nasdaq good one percent firmer at just under $ 670 from the trade.