Lünendonk study: In the IT service market, the project business flourishes - not the IT operation

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Latest market research results of Lünendonk GmbH, Kaufbeuren, show that the consulting and systems integration business (project business) in the German IT service market is developing significantly better than the revenues from the operation of IT infrastructure and applications. In 2014, project business grew by 6.9 percent to a volume of € 13.1 billion, while revenues from IT-related services only increased by 0.4 percent to € 20.2 billion. Overall, the IT consulting and service companies have taken 33.3 billion euros last year.

Good business with digitization

Lünendonk has summarized the research results in the new study "Leading IT Consulting and IT Service Companies in Germany". Accordingly, the order books of the IT consultations have filled up so well because currently with high time pressure digitization projects are addressed. In 2015, IT consultations want to increase by an average of 8.6 percent, in 2016 it should even be 10.6 percent.

  1. 25 leading IT service companies
    The "Lünendonk list 2015: 25 leading IT service companies in Germany 2014" lists the providers examined in alphabetical order, not according to sales figures.
  2. 9th place: BWI Informationstechnik
    BWI Informationstechnik is ranked ninth with 643 million euros in sales (2013: 642 million).
  3. 8th place: Fiducia
    The Fiducia occupies eighth place with a revenue of 734 million euros (2013: 733 million).
  4. 7th place: GAD eG
    GAD eG is in seventh place with a turnover of almost 774 million euros (2013: 761 million).
  5. 6th place: Atos
    Starting in sixth place, the companies no longer come across the one billion sales mark in Germany. Atos raised 992 million euros (2013: 1.1 billion).
  6. 5th place: HP
    Hewlett Packard Deutschland Services generated 1.34 billion euros, which is fifth (2013: 1.37 billion).
  7. 4th place: Computacenter
    Computacenter ranks fourth with a revenue of € 1.45 billion (2013: € 1.5 billion).
  8. 2nd place: IBM
    IBM takes second place with a revenue of 2.57 billion euros (2013: 2.54 billion).
  9. 1st place: T-Systems
    If it depends on sales in Germany, T-Systems is ahead. The Magenta-colored giant generated just under € 4.8 billion in 2014 after just over € 5 billion in 2013.

Thus, while the consultants focused on the IT project business - apart from the permanent shortage of staff - have no reason to complain, it is worse off in the market environment of the service companies specializing in IT operations. While industrialization and automation improve the quality of service delivery, the quality of IT support for business processes is improving. But the benefits are increasingly comparable and tend to be cheaper. The relocation of tasks such as testing, software development and application operation in nearshore and offshore regions also increases price pressure. After all, this is good news for customers: their bargaining position is improving rapidly.

Delivery processes are automated

Despite everything, the IT service companies see light at the end of the tunnel. In 2015, revenue is expected to grow again by 3.7 percent, in 2016 to 3.8 percent at a comparable level. As Mario Zillmann, Head of Professional Services and Study Author, told the press, however, the pressure on applications and infrastructure operations remains high as digital business models and competitive environments change rapidly - and with it their technology requirements. The key to success lies in strong automation of delivery processes, building cloud capacity, and adapting the service portfolio to changing customer needs.

Mario Zillmann, Mario Zillmann, Leiter Professional Services und Studienautor bei Lünendonk
Mario Zillmann, Mario Zillmann, Head of Professional Services and Study Author at Lünendonk
Photo: Lünendonk
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In his survey, Lünendonk interviewed not only IT providers, but also CIOs of large user companies. The market researchers wanted to know from the IT chiefs, where in the medium term their focus is on budget planning. It showed that the users want to invest above all in the modernization of their old applications as well as in the standardization and consolidation of their IT landscape. This is followed by work on IT security and - with some distance - the trend topics of cloud, business analytics and big data.

The IT service providers were also asked this question: "In which areas do you expect investments from your customers?" The answers differ in some cases significantly from those of the CIOs. Service providers see big data and business analytics as the IT issues with the biggest future investment needs, followed by cloud services and IT security.

CIOS want to clean up before they "digitize"

Zillmann assumes that the CIOs know that only when data, software and infrastructure are on a modern and well-maintained state, the digital transformation of a company can succeed. "Different release levels, various isolated solutions and obsolete individual software that can not be combined with the new tools are a hindrance to the digital transformation." After all, 22 percent of surveyed CIOs describe their IT processes as obsolete - a status quo that is set to change completely over the next two years. The projects and priorities that were budgeted for reflect this trend.

Finally, Lünendonk also wanted to find out in which business areas CIOs start with their digitization projects. According to the survey, the focus is on logistics / supply chain and service / customer services. This is followed by Sales, Marketing, Research & Development and Production & Production. The same is true of the providers - with one exception: Production service and IT service providers - keyword Industry 4.0 - are considered as important as logistics and customer service.