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"It is clearer from the crisis who consistently aligns his company to adaptability, and only those who implement the instruments and tools for this in good time can ensure their survival in times of crisis, " explained Grit Reimann, board member of the trade association Founding, Development and Succession BDU. "Literally everything is currently under scrutiny, " Reimann told pressetext. Not only the media industry will be completely transformed. Even well-to-do and traditional family and industrial companies must examine structures and processes for their efficiency and short-term changeability. "The current economic and financial crisis is affecting every business, requiring capabilities that we call adaptivity."

"Adaptivity is the key to survival and growth, it increases the choice of options for action of a company in the face of constantly changing conditions, " continues Reimann. The need for tools and methods for managing adaptation processes has increased dramatically in recent months. Business consultants feel responsible for using these tools and methods.

In addition to the BDU Managing Director Christoph Weyrather (Bonn) and the Association Chairman Rainer Langosch (Hamburg), the Chairman of the Association for Business Consulting and Information Technologies (UBIT) in the Austrian Federal Economic Chamber (WKÖ), Alfred Harl, took part in the Vienna meeting. Here, among other things, the final editing of an essay collection on "Adaptivity" was made, which will be published in the coming weeks. On the 8th and 9th of October the BDU organizes the German Consultant's Day 2009 in Düsseldorf under the motto "Success through the storm". (Pte)